Google paid $7.4 billion to acquire traffic during the fourth quarter Share Facebook Twitter Google+ Pinterest WhatsApp Google paid $7.4 billion to acquire traffic during the fourth quarter Google reported higher advertising and overall revenue for the fourth quarter, which included the three months ended in December. Traffic acquisitions costs, however, rose. Original Article RELATED ARTICLESMORE FROM AUTHOR Netflix cancels ‘Jessica Jones’ and ‘The Punisher’ Google will stop websites from blocking Incognito mode Hot mic picks up someone saying ‘we’re actually f**cked’ during live BBC broadcast UK cybersecurity center isn’t too afraid of Huawei, report says Learn modern web design for as little as £12.99 with this heavily discounted course Moto G7 Plus vs Moto G7 vs Moto G7 Power vs G7 Play: battery life comparison Victoria Beckham had a Spice Girls drag performance at her London Fashion Week after party Casper mattresses, Instant Pot, MacBook Air, Beats, Keurig, Fire Stick TV 4K, and more on sale for Feb. 18 Nokia 9 PureView launch event will be live-streamed, here’s where to watch and when 11 DIY videos that absolutely no one asked for